Guerillas and mock-ups
After seeing the 2 mock-ups of our new site, i have to say that i am pleased with the initial outlay although i feel this will evolve over time to the final product and even then, it will continue to evolve.
Our marketing strategy is beginning to take shape also. Having read a lot recently about guerilla marketing and bootstrapping, this is the way forward. A few examples of guerilla marketing can be found here. I particularly like the Calgary Farmers market example.
As the initial plan was formulated over the last 2 weeks, we seem to be moving quite fast now and the individual plans are becoming more detailed. We are very aware of the tasks ahead of us and the time-limits placed by ourselves.
Team meeting tonight should bear more fruit so hopefully more information for everyone later.